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My name is Kim. I write and design marketing for people who'd rather earn trust than manufacture it.
My background is a little twisty-turny...
Technical writing, health promotion, corporate wellness, instructional design, human behavior... It's a weird resume, but every piece of it taught me something that I bring to my work as a copywriter and marketing strategist.
I care more about whether someone understands what you offer and actually does something about it than whether a sentence sounds impressive. Marketing is psychology, whether anyone admits it or not. And I see that as a responsibility, not a growth hack.
I started this business because I kept watching the same thing happen.
Good businesses doing meaningful work got handed the exact same playbook as everyone else:
Post
constantly.
Manufacture
urgency.
Follow
every trend.
It never sat right with me, and it usually didn't sit right with the person trying to do it either, because most of them got into this work to help people, not to perform for an algorithm.
So Kim Farrell Creative
does the other version:
Strategy, writing, and design for people who don't want to trick anyone into becoming a client.
If what you're offering is genuinely useful, your people are already looking for you. My job is to make sure they can find you.