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I’ve always been drawn to the relationship between words and design.
The right language, paired with thoughtful presentation, can connect with people in a powerful way.
My name is Kim.
You could say I’m part marketing strategist, part storyteller, and part cheerleader for quiet confidence.
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I support thoughtful businesses in wellness, education, and creative fields through strategy, writing, and design. I believe in careful language, considered pacing, and systems that make it easier for you to show up consistently without feeling misrepresented.
Who I am:
Proud Boy Mom
Raising two little boys who teach me something new every day.
Coffee Layalist
I drink more coffee than I probably should, and I'm not sorry about it.
Chronic Reader
My favorite genre is all of them & I'm on team audiobooks count.
Here's why I do what I do:
I've worked across writing, editing, and design, supporting small businesses and professionals as they bring their ideas into the world. What has consistently interested me most is the space between understanding and expression. It is the moment when you know what you mean, but have not yet found language that feels accurate enough to use publicly.
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As I continued this work, I noticed a pattern. Many of the people I worked with were skilled, thoughtful, and deeply invested in the quality of what they offered. At the same time, they felt uneasy about how their work was being represented online. The problem was rarely a lack of confidence. It was mismatched language.
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Much of the marketing advice available today rewards speed, certainty, and simplification. For people doing careful work, those values can feel misaligned. The pressure is not only to show up, but to do so in ways that compress complexity or borrow authority that does not quite fit the work.
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I started Kim Farrell Creative to support a different approach. My work focuses on explanation rather than persuasion, and on building marketing systems that feel sustainable rather than performative. I help business owners articulate what they do in language that reflects the work as it actually functions.
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I do not help people build larger personalities online. I help them develop language and structure that allow their work to be understood.