If you're a wellness professional, mental health coach, or educator, you already know the irony: you help people manage stress and find balance, but your own marketing feels like a second full-time job. You're pouring energy into content that doesn't quite land, posting because you "should," and wondering why it all feels so exhausting. Here's what I've learned working with purpose-driven founders: the best marketing for small businesses isn't about doing more: it's about doi

If you’re running a small business, especially in wellness, education, or creative fields, you know how important it is to connect with the right people. You’re not just selling a service. You’re building trust. You’re inviting people into your way of thinking. And most days, you’re doing all of that while juggling a hundred other things. You know your work is good, and you know it helps people. But when it comes time to talk about it online, everything starts to feel slightl

If the word "sales" makes you cringe... honestly, same. Many small business owners, especially those who are naturally introverted or values-driven, struggle with the idea of "selling" their services. But you don't need to become a pushy salesperson to attract clients. There's a better way: gentle persuasion through authentic, ethical marketing. Gentle persuasion is about moving away from stereotypical "salesy" manipulation or high-pressure tactics and instead building genuin