If you’re a small business owner who has ever Googled marketing advice or “how often to post on Instagram,” you’ve probably seen some version of this sentence more times than you can count: “You just need to post consistently.” It’s usually said with confidence. Sometimes it’s framed as encouragement. Other times it’s delivered like a warning, as if inconsistent posting is the one thing standing between you and success. But for thoughtful business owners, especially those bal

This New Year feels different for me. Alongside big life milestones like moving into our forever home, watching my younger son take his first steps, seeing my older son start a new preschool, and finally beginning to feel like myself again after postpartum, 2025 is also the year I officially started my business. I built something from the ground up. I made decisions without a roadmap. I learned where I tend to second-guess myself and where I trust myself more than I used to.