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A lot of marketing advice is really just psychology used against people.
Manufactured urgency... Fake scarcity... Making someone feel like something's wrong with them so they'll buy the fix...
And on top of that, you're told to post constantly just to stay visible, even if most of it is noise that gets lost in the feed anyway. I don't work that way, and neither do the people I work with. A lot of them spend their whole career helping people unlearn exactly that kind of manipulation (shout-out to the people doing the real work). So why would their marketing use it on someone else?
If what you're offering is genuinely useful, your people are already looking for you. They don't need to be coerced. They just need to know you exist.
Marketing that reflects the work behind it.
Marketing is a responsibility.
My twisty-turny background in technical writing, instructional design, and human behavior all mean I care more about whether someone understands what you offer and actually goes and does something about it than whether the sentence sounds "impressive" or "professional." Marketing is psychology. And to me, that's a responsibility, not a growth hack.
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Working together usually means some combination of:
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Strategy: figuring out what actually needs to be said, and why
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Writing: copy, ghostwriting, email, web
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Design: attracting the right attention from the right people
